You don’t need a big budget for a good giveaway. The best giveaway ideas for a small account are specific, useful to your audience and easy to deliver. Here are eight prizes that cost little, and how to run them well.
Eight prizes worth giving
1. Something you already make
A template, a guide or a small digital product costs you nothing to deliver, and it shows people what you do.
2. A small bundle of your products
If you sell something, pick two or three items and package them together. A bundle feels bigger than a single product.
3. Your time
A 30-minute call, a portfolio review or a feedback session is worth a lot to the right person, and it only costs you an afternoon.
4. A handmade or locally made item
Something from a maker you like adds a story to the prize, and it supports another small business.
5. A gift card from a local business
Ask a business you already work with. Some will join in for the exposure, and it gives their customers something to talk about.
6. A starter kit for your niche
Choose three to five useful items for the topic your account is about, and present them as a set. It shows you know your audience.
7. A joint prize with another creator
Split the cost and share the audience. Each of you brings your own followers to the same giveaway.
8. A feature
If someone in your community has a project, offer them a spot on your page or in your newsletter. It costs nothing, and it is worth something to them.
Make a small giveaway feel generous
- Describe the prize clearly, with a photo if you can.
- Choose a prize your own audience wants, not just anything free.
- Keep entry simple: one comment is enough.
- Announce the result with proof, and thank everyone who entered.
Keep it fair, whatever the prize
Write the rules first. Our guide to running a fair Instagram giveaway and the giveaway rules checklist cover the basics, and they matter more than the size of the prize.
Ready to draw your winner?
Remove duplicates, apply your rules and share a certificate with your followers.
