Unfair giveaway claims: what to do when someone says yours was
Someone says your giveaway was rigged. Here is how to stay calm, check the facts and reply with templates you can copy.
The TweetGift blog
Practical advice for running fair giveaways and growing your account.
Social media giveaways: what changes on Instagram, TikTok, YouTube, X and Facebook
The basics of fair social media giveaways stay the same everywhere. Here is what changes on each of the five big platforms.
Giveaway marketing for small businesses: goals, prizes and follow-up
Plan a giveaway like a business, not just a post. Pick one goal, choose a prize your customers want and follow up well.
Giveaway prize shipping: how to send prizes without the headaches
Picking the winner is the easy part. Here is how to plan giveaway prize shipping, collect addresses safely and handle lost or damaged parcels.
12 giveaway mistakes that cost you trust (and how to avoid them)
Twelve common giveaway mistakes, what goes wrong with each, and a simple fix. Finish with a checklist to run before you launch.
How to run a joint giveaway with another creator or brand
A joint giveaway puts two audiences and one prize in the same place. Here is how to pick a partner, agree the details and keep the draw fair.
How to promote a giveaway before, during and after it runs
A three-phase plan to promote a giveaway: what to post before, during and after, with an example week and a list of things to avoid.
Giveaway entry methods: how to choose what people have to do
Comment, tag, follow, repost or sign up? A practical guide to choosing the entry rule that fits your goal and that you can actually check.
How to announce giveaway winners (with examples you can copy)
What to say, where to post it and when, plus four templates for the announcement, the private message, a reminder and a backup winner.
How to pick a random winner: 5 methods compared
Five practical ways to choose a giveaway winner at random, what each one is good at, and how to keep a record people can trust.
