Unfair giveaway claims: what to do when someone says yours was
Someone says your giveaway was rigged. Here is how to stay calm, check the facts and reply with templates you can copy.
Giveaway tips
Social media giveaways: what changes on Instagram, TikTok, YouTube, X and Facebook
The basics of fair social media giveaways stay the same everywhere. Here is what changes on each of the five big platforms.
Giveaway prize shipping: how to send prizes without the headaches
Picking the winner is the easy part. Here is how to plan giveaway prize shipping, collect addresses safely and handle lost or damaged parcels.
12 giveaway mistakes that cost you trust (and how to avoid them)
Twelve common giveaway mistakes, what goes wrong with each, and a simple fix. Finish with a checklist to run before you launch.
Giveaway entry methods: how to choose what people have to do
Comment, tag, follow, repost or sign up? A practical guide to choosing the entry rule that fits your goal and that you can actually check.
How to announce giveaway winners (with examples you can copy)
What to say, where to post it and when, plus four templates for the announcement, the private message, a reminder and a backup winner.
How to pick a random winner: 5 methods compared
Five practical ways to choose a giveaway winner at random, what each one is good at, and how to keep a record people can trust.
Giveaway rules: what to write before you post
Ten things to cover in your giveaway rules, so the questions get answered before anyone asks them.
How to run a fair Instagram giveaway (and prove it)
Clear rules, a fixed deadline and a draw people can check. Here is how to run an Instagram giveaway nobody can argue with.
