Giveaway marketing for small businesses: goals, prizes and follow-up
Plan a giveaway like a business, not just a post. Pick one goal, choose a prize your customers want and follow up well.
Giveaway marketing
How to run a joint giveaway with another creator or brand
A joint giveaway puts two audiences and one prize in the same place. Here is how to pick a partner, agree the details and keep the draw fair.
How to promote a giveaway before, during and after it runs
A three-phase plan to promote a giveaway: what to post before, during and after, with an example week and a list of things to avoid.
